March 17, 2017


At SOFIOL Press, we believe that fulfillment in life comes from cultivating your passions—our work is just one of many. We aspire to master the art of living in balance, pursuing happiness, refining our craft, and exceeding client expectations to constantly reset the standard of excellence. Our company operates as a cooperative, each member contributing to the success of the whole. We apply technical skill and creative problem solving to develop customized outcomes. At SOFIOL Press, our work is rooted in building lasting relationships on a solid foundation experience, collaboration, trust and successful outcomes. Put our collective expertise to work, you’re worth the investment.

Tina Masciarelli

President & Founder / Writer, Photographer and Marketing Director

As a native of western North Carolina, Tina spent her formative years following in her grandfather’s footsteps in search of undiscovered ecosystems hidden in the Great Smokies. This same spirit of wonder and curiosity followed Tina into adulthood. She studied Social Work and Women’s Studies at Northeastern Illinois University, Chicago, then dedicated a year of service to Americorps. Much later, Tina completed a Master of Liberal Arts degree at the University of North Carolina-Asheville. Her graduate research approached the complexity of the global food system and its relationship to poverty by weaving together an investigation into sustainable community food systems with environmental, social and economic implications. Currently, Tina owns SOFIOL Press and also serves as project coordinator for Buy Haywood. In addition to photography, Tina is passionate about local food and supporting sustainable agriculture. When not tending her organic French-style Potager, Tina still enjoys chasing the wild places from her childhood while hiking with her husband and three daughters.

Tina has extensive experience working in print, public forum, film, and radio media.

Professional Associations:

Tina holds a certificate in Foreign Language Studies – Spanish from the Universidad de Guanajuato, Guanajuato, Mexico. In 2005, Tina completed her Master Gardener Certification with North Carolina State University and Haywood County Cooperative Extension and has since served on multiple volunteer committees. She is also a graduate of Leadership Haywood – Class17. Her writing experience includes study with the Great Smokies Writing Program at the University of North Carolina – Asheville.

Alex Masciarelli

Chief Operating Officer / Educational Programs Adviser, Photographer and Food Writer

Alex Masciarelli is a native of Massachusetts. He holds a Bachelor of Arts in Spanish and Humanities from Providence College in Rhode Island. Post undergraduate, Alex was recruited into education by Inner City Teaching Corps and spent five years working in a parochial school in a Mexican-American community on the south-side of Chicago. Alex holds a Masters in Education from Loyola University, Chicago, and a certificate in administrative leadership from Gardner-Webb University.

Alex’s educational background includes study at the Universidad de Salamanca, Spain, and Universidad de Guanajuato, Mexico. He is a Nationally Board Certified Teacher and has been working in education since 1995.


Ed Kelley

Technical Adviser

Ed Kelley is the one & only Ridge Runner who we consider to be an extraordinary photographer, creative inspiration, generous friend and avid supporter of preservation. Ed is a true artist!

He serves SOFIOL Press as a technical adviser, web designer, graphic design consultant and adds tremendous visual impact to our various projects through use of his breathtaking local photography. To learn more about Ed and all his contributions, follow his work on Facebook.

Ed has decades of experience as a small business owner, photographer and graphic designer. His greatest passion lies in the natural world. At SOFIOL Press, Ed’s technical strengths cover both front-end and back-end technical work on web design projects.

team ninja avitarThe Gang

Graphic designers, photographers, videographers, content creators & strategists

We have an extraordinary group of team partners located around the US who regularly work on our projects to deliver ninja results.